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Tools to Help You Manage Social Media

by | May 8, 2024

Social media has become essential for businesses looking to expand their digital presence and connect with their target audience. However, managing multiple social media platforms can be overwhelming without the right resources. That’s where social media tools come in. 

These tools empower businesses to streamline their social media management efforts to make them more efficient, calculate social media performance accurately, and conduct competitor research. 

Let’s explore some of the top recommended tools and how those tools can help your business with social media management. 

Why Business Needs Social Media Tools? 

Manage Campaign Efficiently 

Social media tools help businesses manage their social media presence efficiently and effectively. These tools streamline the process of scheduling and publishing content across multiple platforms. Furthermore, they allow businesses to maintain a consistent posting schedule without the need for constant manual intervention. 

Moreover, many tools help with multiple tasks. We will give you some recommendations on these tools later in this article. 

Calculate Performance Accurately 

Businesses need help from specific tools to calculate various social media performances accurately. Fortunately, these tools provide comprehensive analytics and reporting features that allow companies to track key performance indicators (KPIs) and assess the effectiveness of their campaigns.

Furthermore, social media tools enable businesses to better understand campaign performance by providing insights into specific metrics. By leveraging these tools, businesses can identify what strategies are working and where to improve them, thereby optimising their social media efforts for maximum impact.

Competitor Research 

Social media tools provide insights into how competitors perform on digital platforms, allowing businesses to benchmark their performance against industry rivals.  

Additionally, these tools enable businesses to track competitor content and identify content gaps they can fill. By monitoring competitor posts, businesses can gain insights into the types of content that resonate with their target audience and identify opportunities to create unique and compelling content that sets them apart from the competition. 

Social Media Tools Recommendation 

Our virtual assistant at VA For Everyone has some recommendations on social media tools that businesses can use. 

Analytical Tools 

analytical tools

Social Blade  

Social Blade offers detailed analytics on metrics such as follower growth, engagement rates, and content performance, allowing users to track their progress and benchmark their performance against competitors. This comprehensive understanding of their social media presence enables businesses to identify areas for improvement and make informed decisions to optimise their strategy.

Sprout Social

Sprout Social is a robust analytical tool designed to empower businesses with comprehensive insights into their social media performance. Moreover, it offers a range of features to help businesses monitor, analyse, and optimise their social media efforts.

With Sprout Social, businesses can track key metrics such as engagement, audience demographics, and post-performance across multiple social media platforms. The platform also provides advanced analytics and reporting capabilities, allowing businesses to gain deep insights into their ROI and make data-driven decisions. 

Hootsuite

Hootsuite is a versatile analytical tool that empowers businesses to streamline their social media management and optimise their online presence. Additionally, with its intuitive dashboard, Hootsuite allows businesses to monitor multiple channels, engage with their audience, and track key metrics to measure performance.

In addition to its advanced analytics and reporting features, Hootsuite offers a range of tools for social media management. Moreover, the platform facilitates social listening, enabling businesses to monitor conversations and trends across various channels. Furthermore, Hootsuite’s content scheduling capabilities allow for efficient planning and publishing of posts, ensuring consistent engagement with the audience. Lastly, its competitor analysis tools provide valuable insights into rival strategies, empowering businesses to make informed decisions and maintain a competitive edge in the digital sphere.

Design and Creation Tools 

design and creation tools

Canva  

Canva is a user-friendly and powerful design tool that revolutionises the creation of graphics and content. With its intuitive interface and extensive library of templates, Canva enables businesses to effortlessly design eye-catching visuals for their social media posts, ads, and banners.  

Canva provides everything businesses need to create professional-looking designs in minutes. Additionally, Canva offers features such as drag-and-drop functionality, photo editing tools, and collaboration capabilities, making it easy for teams to collaborate on design projects and produce stunning visuals that resonate with their audience. 

Capcut

CapCut is a video editing tool designed to help businesses create engaging and professional-quality videos for their social media channels. With its user-friendly interface and comprehensive editing features, CapCut enables users to effortlessly trim, cut, merge, and add effects to videos.  

CapCut offers various creative options to customise videos and make them visually appealing. Additionally, CapCut provides advanced editing tools such as speed control, transitions, and chroma key, allowing businesses to enhance their videos and bring their content ideas to life. 

Figma

Figma is a collaborative design tool that empowers businesses to create stunning visuals and graphics for their social media platforms. With its intuitive interface and powerful features, Figma allows teams to collaborate in real-time, making brainstorming ideas easy, iterating designs, and creating high-quality assets. Additionally, Figma’s cloud-based platform ensures seamless collaboration and accessibility, allowing team members to work together from anywhere in the world. 

Voice Over Tools  

voice over tools

Voice Booking

Voice Booking is an innovative platform connecting businesses with professional voice-over artists to create engaging audio content for social media campaigns. With a diverse pool of talented voice actors, Voice Booking offers businesses a wide range of voices and accents, ensuring their audio content resonates with their target audience.   

Clipchamp

Clipchamp is a video editing tool that empowers businesses to create captivating video content for their social media channels. With its intuitive interface and robust features, Clipchamp allows users to edit videos, add effects, and customise audio to create professional-looking videos in minutes. Whether creating promotional clips, tutorial videos, or ads, Clipchamp offers a wide range of editing tools and templates to suit every need. 

Research Tools 

research tools

Buzzsumo

Buzzsumo is a comprehensive research tool enabling businesses to discover trending topics, analyse competitor performance, and identify influential content creators. Users can uncover top-performing content on various social media platforms by entering keywords or domains and gaining insights into what resonates with their target audience.  

Additionally, Buzzsumo provides valuable data on content engagement metrics, such as likes, shares, and comments, allowing businesses to refine their content strategy for maximum impact. 

Google Trend

Google Trends offers businesses valuable insights into trending topics and search queries, helping them identify popular keywords and topics relevant to their industry. By exploring search trends over time and geographic locations, businesses can uncover opportunities on emerging trends and create timely, relevant content for their social media channels.  

In addition, Google Trends provides data on related queries and topics, allowing businesses to expand their content strategy and reach a broader audience. With its intuitive interface and powerful analytics capabilities, Google Trends is a valuable resource for businesses looking to enhance their social media research efforts. 

Google Analytics

Google Analytics is a powerful web analytics tool that enables businesses to track and analyse website traffic, user behaviour, and conversion metrics. By integrating Google Analytics with their social media channels, businesses can see insights into the effectiveness of their marketing efforts. From tracking referral traffic to monitoring social media engagement metrics, such as likes, shares, and comments, Google Analytics provides businesses with a comprehensive view of their channel performance.  

Google Analytics also offers advanced features, such as goal tracking and conversion attribution, allowing businesses to measure the impact of their campaigns on key business objectives. With its robust analytics capabilities and actionable insights, Google Analytics is essential for businesses looking to optimise their social media strategy and drive measurable results. 

Those are some tools our virtual assistant recommends for businesses to use. With the help of those tools, our social media virtual assistant can handle multiple clients at a time.  

Regardless of how good the tools are, the success of your social media campaign depends on the ability to manage it effectively. Let’s explore the essential skills that a social media assistant should possess in the next article.