Standing out in the crowded Australian property market is challenging. Large agencies have strong name recognition, while smaller practices must work harder to gain trust. Especially as more homeowners try selling online, making the digital landscape even more competitive.
The good news is that smart backlink strategies can help you break through. This guide shows how intelligent backlinks boost your real estate presence.
The Unmissable Power of Guest Posting for Real Estate
Guest posting boosts brand recognition, generates leads, and builds valuable industry connections in Australia.
Hyper-targeted Audience
Guest posts showcase your expertise to those actively seeking property information, connecting you with potential clients and peers you might not reach otherwise. This increases your chances of attracting qualified leads.
Local SEO Boost
Regional real estate agents and brokers can’t get enough of local backlinks. It’s a local industry, after all. Consumers typically start with location-based queries, such as “Sydney real estate agents” or “Central Melbourne region rental apartments.” Guest blogging on regional or local property portals can significantly enhance your local SEO, increase your business’s visibility in crucial geo-targeted search results, and generate highly local leads.
Establishing Trust & Authority
Trust is essential. Posting on established sites builds credibility with both consumers and search engines, helping you establish yourself as an industry authority for clients making significant decisions.
Direct Referrals & Leads
Publishing relevant content on the right platforms can attract direct inquiries and valuable referrals. When your guest post offers valuable insights, readers are more likely to visit your site and become potential leads.
Diversifying Your Backlink Profile
Google prefers a natural, diversified backlink profile, which consists of links from other sites to yours. Guest posts add high-quality links from relevant sources. A mix of editorial links, local listings, and social mentions improves web presence and signals trustworthiness to search engines.
Strategic Search Methods for Real Estate Guest Post Sites
Finding the perfect platforms for your guest posts requires a smart, systematic approach, blending clever search techniques with a bit of detective work on your competitors.
The “Write For Us” Goldmine (Revisited for Real Estate Specificity)
Google search queries are your best friend in this case. Using specific phrases can help unearth blogs actively seeking contributors in the real estate niche. Here are some powerful examples to get you started:
Core Real Estate Terms
You can try these combinations of search queries:
- “write for us + real estate”
- “submit guest post + property”
Here are some websites that accept guest posts for real estate companies:
- Go Lead Digital: https://www.goleaddigital.com/submit-a-guest-post/
- Removalists in Adelaide: https://www.removalistsinadelaide.com.au/write-for-us
- Queensland Property Experts: https://queenslandpropertyexperts.com.au/contribute/
- Naik Interiors: https://naikinteriors.com/write-for-us-furniture-home-decor-architecture-realestate/
- TAFE Courses Australia: https://www.tafecourses.com.au/write-for-us/
- Australian Property Update: australianpropertyupdate.com.au
- Infinitive Property Valuation News: https://infinitivehealth.com.au/write-for-us/
- Propaura: https://propaura.com/write-for-us/
- Pierre Carapetian Group: https://pierrecarapetian.com/about/write-for-us-brokerage-real-estate/
- FastExpert: https://www.fastexpert.com/write-for-us/
Niche-Specific Terms
Try these search queries to find niche-specific websites that accept guest posts:
- “write for us + luxury real estate”
- “submit guest post + commercial property”
Example of websites that accept guest posts:
- Luxury Abode: https://www.luxuryabode.com/blog/guest-post.php
- Just Luxe: https://www.justluxe.com/contributor.php
- The Luxe Voyager: https://www.theluxevoyager.com/write-for-us/
- Luxury Property News: https://luxurypropertynews.co.uk/write-for-us/
- MarkMeets Media: https://markmeets.com/property/write-for-us-real-estate-guest-post/
- The Property Investment Blog: https://thepropertyinvestment.com.au/submit-guest-post
- Alice’s Home: https://aliceshome.com.au/write-for-us-submit-a-guest-post/
- Bluewire Media: https://www.bluewiremedia.com.au/guest-blogger/
- Adsy: https://adsy.com/real-estate-guest-posts
- Nieuvision: https://www.nieuvision.com.au/write-for-us/
Related Industry Search Terms (with a Real Estate Angle)
For this type of search, try these combinations:
- “write for us + sustainable homes Australia”
- “write for us + real estate law”
Here are some websites that come up:
- Tiny House Australia: https://tinyhouseaustralia.com/write-for-us/
- Green Living Blog: https://www.greenlivingblog.org.uk/write-for-us/
- Sustainable Review: https://sustainablereview.com/write-for-us/
- Sustainable Gardening Australia: https://www.sgaonline.org.au/get-involved/write-an-article/
- The Sustainable Brands Journal: https://thesustainablebrandsjournal.com/write-for-us/
- Lawyer Source: https://lawyersource.com.au/write-for-us/
- Estate Mate: https://estatematee.com/write-for-us-real-estate-guest-blogging-opportunity/
- Irenic Legal: https://ireniclegal.com/write-for-us/
- The CCIM Institute: https://www.ccim.com/real-estate-insights/commercial-connections-magazine/write-us
- DDB Legal Blog: https://divingdogbrew.com/write-for-us/
Vetting Real Estate Guest Post Opportunities for Maximum Impact
To make sure your efforts truly pay off, you need a smart way to evaluate potential guest posting sites. Think of it as finding the perfect neighbourhood for your content.
Relevant to Your Real Estate Business
First of all: Do the people visiting this website actually care about real estate? And does their website actually pertain to your service and expertise? For example, an individual who sells million-dollar homes or runs a dog-walking blog, no matter how popular, isn’t going to do much for you. More often than not, a smaller, highly relevant niche website can be much, much better than a huge, broad-based one.
Website Traffic & Engagement
A high DA/DR is worthless if the website isn’t attracting a large number of actual visitors. Similarweb can provide an estimate of their monthly traffic. Also, look at their post comments and social shares – this indicates how truly engaged their audience is. An engaged, active readership implies that there will be more people clicking through on your post, sharing it, and possibly turning into leads.
Quality of Existing Content
Take a good look at the host site’s existing articles. Are they well-written, informative, and properly formatted? Do they use original images, cite their sources correctly, and have clear subheadings? If they feature other guest posts, do they look legitimate and well-integrated? Steer clear of sites with poor grammar, low-quality content, or anything that looks rushed or unprofessional. A link from a shoddy site can actually harm your brand’s reputation.
Guest Post Guidelines (The Real Estate Edition)
Before you even think about pitching, read their guest post guidelines carefully. This is absolutely critical to ensure your SEO goals are met and your content aligns with their requirements.
- Do-follow Links: These are hyperlinks that pass authority or SEO value from the host website to yours, helping to improve your Google ranking. Check if the host site allows ‘do-follow’ links in your author bio or article content. Some sites only offer ‘no-follow’ links, which do not transfer SEO value to your site, while others may charge for do-follow links within your article.
- Topic Restrictions: Are there topics that are very specific, or do they cover a broad range? Ensure your proposed article ideas align perfectly with their editorial vision and what their audience wants to read.
- Stance on Self-Promotion: How do they feel about you promoting your own business? While guest posts offer brand exposure, overtly promotional content is usually a no-go. Your focus should always be on providing genuine value and actionable insights.
- Fees for Publishing: Do they charge a fee to publish guest posts? Some sites do, and this may be acceptable depending on your budget and the site’s authority and relevance.
Read here to learn how to create a high-quality guest post.
By carefully evaluating each opportunity against these points, you’ll ensure that your guest posting efforts are informed, impactful, and genuinely help your real estate business shine online in Australia.
If you have no team or no time to write a guest post, consider hiring a virtual assistant to help you create a good-quality guest post. At VA For Everyone, we help businesses find a virtual assistant tailored to their specific needs. Let’s have a free 30-minute discussion with our Melbourne team.
